HAAM builds accessible, performant AI-powered web experiences with a focus on clarity, speed, and measurable outcomes.
Read-only public contract for HAAM's agent-readable web layer.
Machine-readable index of public HAAM pages, services, projects, blog posts, browser features, team roles, and knowledge-base records.
JSON-LD graph describing HAAM's organization, website, services, offers, products, projects, articles, and public machine-readable resources.
Localize Your Product for WeChat, Kakao, LINE, and Regional Platforms
Platform localization service for products expanding to WeChat, Kakao, LINE, and regional ecosystems with UX adaptation, compliance, and rollout support.
Platform Localization related HAAM services
Localization-sensitive communication and service design for a cross-cultural audience with clear narrative adaptation.
Cross-border user flows balancing language, trust, and transaction behavior for international users.
Behavior-shaping product design approach transferable to market-specific onboarding and decision patterns.
AI UX Audit for Clearer, More Reliable User Journeys
AI UX and governance sprint by Kris Haamer. Find trust gaps, unclear AI interactions, human oversight issues, and prioritized fixes.
Research-driven sustainability product where decision support patterns had to be understandable and actionable.
In-flow guidance prototype tested in live browsing contexts to validate behavior-change interaction quality.
Cross-platform journey design work balancing UX clarity, technical constraints, and real purchase behavior.
Accessibility Audit for Better UX, Compliance, and Reach
EAA accessibility readiness and WCAG audit service by Kris Haamer for keyboard, semantics, contrast, focus order, documentation, and remediation planning.
Accessibility Audit (WCAG) related HAAM services
Content and interface clarity work with emphasis on understandable communication and better user comprehension.
Complex multi-step flows where clear information hierarchy and accessible interaction structure mattered.
Social-impact communication project requiring clear narrative flow across diverse audiences.
UX/UI Design and Development in One Delivery Loop
UX/UI design and development service by Kris Haamer. From product strategy and interaction design to production-ready frontend delivery.
UX/UI Design and Development related HAAM services
Full journey delivery across web and mobile touchpoints for purchase, activation, and ongoing account management.
Research-backed product shaping where design decisions were connected directly to user evidence.
Brand and digital platform design focused on clear product communication and practical usability.
Conversion Rate Optimization Through UX and Interaction Design
Conversion-focused UX service by Kris Haamer. Improve activation, purchase, and completion rates through design and interaction optimization.
Conversion Rate Optimization UX related HAAM services
Conversion-sensitive purchase and account management flows where clear sequencing and trust signals were critical.
Behavior-change prompts tested in real shopping flows to improve decision quality at key moments.
User research and iterative product shaping to improve actionability and long-term engagement.
Website Analytics and Experimentation for Smarter Product Decisions
Website analytics and experimentation service by Kris Haamer. Connect UX decisions to measurable behavior data and iterative product improvements.
Website Analytics and Experimentation related HAAM services
Research and product framing work that connected user insight to feature prioritization and decision behavior.
Flow optimization opportunities across acquisition, activation, and retention touchpoints.
Interaction experiments to learn which sustainability cues drive meaningful user action.
AI Search Visibility Optimization for SEO and AI-SEO
AI search visibility optimization by Kris Haamer. Improve discoverability in AI-assisted search with clear content structure, entity signals, and technical SEO.
AI Search Visibility Optimization related HAAM services
Content architecture and clarity decisions designed for faster user understanding and stronger discovery.
Campaign communication platform with clear narrative structure and multi-channel discoverability goals.
Service communication and user journey clarity important for acquisition-stage decision behavior.
Design System and Handoff That Speeds Up Product Delivery
Design system and handoff service by Kris Haamer. Build scalable UI patterns, interaction rules, and design-engineering workflows for faster delivery.
Design System and Handoff related HAAM services
Multi-surface product work requiring consistent interaction language across web and mobile touchpoints.
Design consistency and communication structure work to strengthen clarity and maintainability.
Research-informed interaction decisions translated into repeatable product patterns.
Ecommerce UX Optimization for Better Conversion and Trust
Ecommerce UX optimization by Kris Haamer. Improve product discovery, decision confidence, and checkout flow performance with practical UX changes.
Ecommerce UX Optimization related HAAM services
Purchase-focused digital flow work with practical UX decisions across product selection and activation.
Decision assistance patterns embedded directly in shopping-related browsing moments.
Behavior and sustainability decision support work relevant to ecommerce trust and action quality.
AI Loyalty Programme Design for Better Customer Retention
AI loyalty programme design service for businesses that want smarter rewards, lifecycle journeys, and customer retention systems.
AI Loyalty Programmes related HAAM services
Purchase and activation journey work relevant to lifecycle nudges, renewal moments, and customer confidence after conversion.
Behavior-shaping product design experience that translates well to loyalty missions, habit loops, and meaningful customer incentives.
In-context decision support patterns that show how timely prompts can guide repeat action without overwhelming the user.
Fix the AI moments that make users hesitate by redesigning one critical journey across trust, correction, failure, and human oversight.
B2B SaaS, fintech, marketplaces, internal tools, copilots, recommendations, AI search, support flows, and agents where mistakes carry real cost.
Review WCAG-facing product risk, prioritize remediation, and produce a clear accessibility plan for design and engineering teams.
Ecommerce, memberships, public-information sites, cultural platforms, and consumer digital services in Europe.
Turn messy analytics, CRO ideas, and AI-search anxiety into a practical measurement model and 90-day optimization roadmap.
SaaS, marketing sites, ecommerce, and expert-led businesses with traffic but unclear product priorities.
Adapt product flows, trust cues, UX copy, and platform constraints for multilingual or regional ecosystem launches.
Scoped after market and partner needs are clear
A country-by-country database of designers and studios that turns AI-started work into scoped, credited, consent-based human collaboration.
A Chrome extension that photographs websites and sends each image, source URL, title, and timestamp to a private HAAM account.
A privacy-first Chrome extension that fills repetitive, factual job application fields while leaving sensitive questions, judgment, review, and submission to the applicant.
A private browser-based canvas for arranging images, notes, and color swatches into a visual direction, then exporting the board as a PNG or portable project file.
A browser-local award discovery and submission workspace for comparing deadlines, fees, eligibility, project fit, notes, and pipeline status.
A browser-local decision workspace for assessing opportunities against principles, strategy, evidence, capacity, opportunity cost, reversibility, and hard stops.
A closure planning workspace for coordinating ownership, notice, migration, data export, support, shutdown, verification, and institutional preservation.
A browser-native 3D world editor for spatial websites, product environments, immersive case studies, IndexedDB drafts, hotspots, and portable world exports.
A browser-native production environment that brings private photo editing, video editing, 3D scene composition, and spatial world publishing together under one studio identity.
A financial and sustainability companion that helps people understand the consequences of everyday purchases.
A public Wi-Fi discovery and trust platform for finding, understanding, and improving real-world connectivity.
A fast conversion diagnostic that turns journey friction into measurement events, experiments, and a practical roadmap.
A live signal scanner that ranks public social conversations and rising searches for a niche, then turns them into actionable marketing angles.
A passive website security scanner that reviews HTTPS, TLS, response headers, cookies, mixed content, disclosure, CAA, and vulnerability reporting posture.
An evidence-backed website scanning system that turns verified friction into human-reviewed findings and proposals.
A task-oriented museum platform that helps visitors plan trips, understand literary heritage, and discover educational, group, and venue programmes.
Development by Kris Haamer / HAAM. Graphic design and visual mockups by Anneli Kenk (files and updates shared in February-March 2017).
A campaign website and digital touchpoint supporting World Cleanup Day, helping people understand the movement and take part in coordinated local actions.
A public Wi-Fi discovery and security platform combining destination search, maps, filters, community data, and transparent network-quality scoring.
A social-impact film campaign from Sao Tome and Principe focused on domestic violence awareness, built around the documentary "What Should Elsa Do?" and launched on February 19, 2016. The platform documents cast, creators, and local partners while extending outreach through media coverage on VOA Portugues, RDP Africa, Deutsche Welle, RTP Africa, and Rede Angola.
Archived web development work for the Estonian Association of Interior Architects, spanning the ESL website, SISU symposium pages, and the SISU_LINE journal platform.
Graphic design by Stuudio Stuudio, including the SISU 2016 design. I was responsible for development only and developed the website for both SISU years.
A sustainability companion that helps people make greener shopping and finance choices with practical, real-time guidance.
A brand and digital platform experience for Ziran Taiwan, focused on clear storytelling and accessible product communication.
A Chrome extension that surfaces sustainability signals directly in browsing flows to support better everyday decisions.
A storytelling-led platform for Nile Basin initiatives, weaving regenerative practice, cultural memory, and community collaboration into a clear digital entry point.
How human physiology, art history, ergonomics, physical objects, and digital systems show that size shapes how people reach, lift, read, trust, carry, and live with products.
Around ETHSeoul and BUIDL Asia, Seoul became a dense field site for zero-knowledge systems, Ethereum scaling, builder culture, and the social life of infrastructure.
GreenChill: Public Goods Need a Public Place
A reconstructed field note from GreenChill in Yoyogi Park, where a DAO TOKYO side event turned public-goods theory into an open, low-pressure gathering under the sky.
How Companies Actually Do Data-Driven Design
What Netflix thumbnails, Duolingo streaks, Booking.com experiments, Spotify learning rates, Uber metrics, Airbnb guardrails, and Google's 41 shades of blue reveal about designing with data.
What Cointelegraph's missing articles, front-end compromise, and search collapse reveal about website security, digital preservation, and operational trust.
How Pinterest, Xiaohongshu, Are.na, Behance, Cosmos, and other visual platforms shape design inspiration, cultural awareness, taste, and creative sameness.
Before the Games: Fashion, Mountains, and Power at Montagna Milano
A field note from Milan Men’s Fashion Week 2026, where Vogue, GQ, and K-Way turned alpine culture into a public conversation weeks before the Winter Olympics.
What Sketch, Flinto, InVision, Figma, Framer, film, research, and twenty years of building taught me about design tools, judgment, and keeping an idea alive through implementation.
Yellow Blue Bus: An Emotional Translation Experiment at LOVEHACK Minsk
A personal archive note on continuing Yellow Blue Bus at LOVEHACK in Minsk in July 2018 after the idea first emerged and was prototyped at Garage48 Visual Hackathon 2018.
Mapping Waste Before the Cleanup: State of the Map 2018 in Milan
A personal archive note from State of the Map 2018, where Kris Haamer and Kadri Maripuu presented MapIt: Global Trash Hunt and treated OpenStreetMap as coordination infrastructure for World Cleanup Day.
Garage48 Hardware & Arts Riga 2017: The Room Was the Prototype
A personal archive note from my participation in the first Garage48 Hardware & Arts hackathon in Riga, where more than 100 people turned 34 pitches into 14 physical prototypes in one weekend.
After Nostalgia: Korea's Passage from Y2K to Y3K
Korean fashion and pop culture moved from replaying the early internet to constructing post-human worlds. The next phase will join futurism with heritage, craft, climate adaptation, and emotionally expressive technology.
Open Data Day Taiwan 2025 and the Work of Making Local Data Legible
A first-person field note from Open Data Day Taiwan 2025 at National Taipei University, where Wikidata Taiwan gathered people around the theme of local data and the public work required to keep it useful.
GAIC Hangzhou 2026: AI Was Becoming an Industry of Workflows
A field note from an AI industry event in Hangzhou, where engineering design, electronic contracts, machine memory, and comic-drama production showed AI moving beyond the chat window.
A field note from September 2025, when a developer training at 42 Paris turned blockchain from market language into questions of accounts, permissions, payments, assets, and interface responsibility.
Slush 2016 and the Architecture of Ambition
A personal archive note from Helsinki on attending Slush 2016 and seeing how a student-built event turned Nordic ambition into shared infrastructure.
A field note from my participation in the Waste ID team at Hack for Sweden 2019, where we prototyped a QR-based identity layer for discarded products.
Design Shanghai 2026: The Building Was Part of the Exhibition
A professional visitor field note from Design Shanghai's return to the Shanghai Exhibition Centre, where architecture, craft, materials, global brands, and the city itself formed one design system.
MongoDB Europe 2018 and the Infrastructure Behind a Global Day of Action
A personal archive note from MongoDB Europe at Old Billingsgate in London, when work on World Cleanup Day made database reliability a practical product concern.
Web Summit 2016 and the Week Lisbon Became a Technology Capital
A personal archive note from the first Lisbon edition of Web Summit, reconstructed from my 2016 Instagram post, calendar, and the city-wide network that formed around the conference.
Every Coding Agent Needs a Regression Agent
AI can produce the next version of a product in minutes. Teams now need agents that remember what the previous version promised and detect when code, interfaces, performance, accessibility, data, or user journeys quietly move backward.
Verified revenue does not tell us what to build. It tells us where to look for the next product constraint.
A market overview of the platforms turning the internet into a universal workshop, and the missing layer between making an artifact and delivering a complete real-world outcome.
Life-centered design expands responsibility beyond the immediate user to communities, other species, ecosystems, infrastructure, and people who will inherit the consequences.
How neuroscience uses films to study attention, memory, emotion, narrative, and shared experience, from fMRI and eye tracking to the CognitiveNeuro&Movies group at NCKU.
YODEX, the Design City I Could Only Visit
As a master's student at NCKU, I could not exhibit at Taipei's YODEX. Walking through it several times instead taught me to see design education as a temporary city, a public ritual, and a living system.
AI-generated tables of Estonian and Finnish design companies reveal not one design market, but an ecology shaped by directories, activity codes, procurement, software, symbolic capital, and invisible labour.
Every designed thing negotiates forces, matter, energy, light, sound, heat, and human movement. Physics does not sit outside design as a constraint. It becomes part of the experience.
Who gets to tell, adapt, translate, profit from, or refuse a story? A framework for local storytelling, cultural appropriation, intersectionality, and ethical worldbuilding.
The Storyworld Is Older Than the Franchise
A global history of storyworlds, from clay tablets and living cosmologies to shadow puppets, comics, games, participatory fandom, and AI-generated worlds.
The AI Drama Director Is Not a Prompt Engineer
China's AI microdrama boom is revealing a new creative profession. The director no longer controls only actors and cameras, but models, continuity, compute, selection, rights, and the economics of every generated take.
AI is moving beyond the empty chat box. The durable product is the system that gathers context, generates instructions, evaluates results, controls permissions, and turns answers into work.
Motion for UX: Designing Time, Change, and Attention
A practical guide to using motion as interaction design: preserving continuity, confirming actions, directing attention, pacing information, and respecting reduced-motion preferences.
Buildspace and the Feeling That You Could Make Something Good
A personal archive note on Buildspace, the community that treated your own idea as the curriculum, what survives from my participation in 2022, and what HAAM can learn from it.
The Return of the Room: Why Companies Are Investing in Physical Events Again
AI has made digital content abundant. Physical presence is becoming scarce, memorable, and strategically valuable. What TEDxSãoTomé, hackathons, World Cleanup Day, and current event data reveal about the return of the room.
Asia's Fastest-Growing Local Media Publications Are Becoming Something Else
From Japanese business video to Filipino community platforms, Asia's emerging media winners are replacing the traditional publication with video, membership, events, and market intelligence.
The ZK Layer Was Also a Social Layer in Seoul
A Seoul field note from ETH Seoul: cryptography talks, proof systems, censorship-resistance slides, POAP rituals, prize moments, and the city context around a technical community.
The archive keeps returning to the same theme: the technical layer is visible only because a social layer turns proofs, slides, rooms, rituals, and shared jokes into a community people can enter.
A speaker at ETH Seoul standing in front of a slide that reads A group of engineers in the cryptography world.
Notes from Tainan on why products, interfaces, places, and campaigns need cultural roots before they can carry meaning.
How cultural mapping can turn places, stories, routes, archives, and audiences into a living urban interface.
Why belonging, reflection, conversation, and play should be treated as interaction design requirements.
Field observations from CiE 2026 in Hangzhou on how Chinese beauty brands connect research, packaging, manufacturing, commerce, and consumer experience.
A product launch presentation at CiE 2026. The format made technical claims, media capture, and buyer attention part of the same commercial moment.
A CiE 2026 presentation stage in Hangzhou with cameras, audience members, and product evidence shown on large screens.
Why adaptive products should ask about changing user intent instead of turning historical behavior into a permanent judgment.
Lessons from the World Cleanup app about open-source afterlives, public-interest technology, and designing responsible endings.
One Website, Four Kinds of Quality: Lessons From Viirus Theatre
A case-study view of web quality across accessibility, performance, privacy, and environmental impact.
Designing Spaces Where Mistakes Are Cheap
How psychological safety, prototypes, and reversible decisions help people and product teams learn faster.
What greetings, silence, and personal space reveal about cross-cultural interaction design.
A practical argument for generative UI with stable rules, accessible fallbacks, and meaningful user control.
Innovation Comes From People Closest to the Pain
Why appropriate technology begins with local knowledge, interoperability, and power—not imported novelty.
What waste maps, sensors, and Taiwan's garbage-truck applications teach us about making public systems legible.
A broader philosophy of maintenance across software, health, buildings, communities, and relationships.
Swimmable Cities Need a Public Interface
A proposal for turning fragmented water-quality data and urban swimming initiatives into an understandable public service.
A proposal for using film, interaction, and local voices to reveal the living worlds contained inside works of art.
How interfaces distribute knowledge, aggregate consumer demand, and influence environmental market standards.
Designing Sustainability Tools for Busy People
Why climate-aware users still struggle to act, and how better interfaces can turn complex environmental data into practical everyday decisions.
Localization Is Not Translation: Language, Culture, and Network Win Markets
A practical view of localization that goes beyond translation to include cultural fluency, local trust, and the relationships that make products land in new markets.
When Distribution Beats Product: Audience Lessons From Elsa Figueira
A founder-led essay on audience empathy, channel fit, and why the right distribution model can outperform the more ambitious product build.
AI Search Visibility in 2026: Technical and Content Strategies That Matter
How to make a website understandable to search engines, AI answer systems, and people without turning it into a content machine.
Community-Led Innovation: How Ideas, Bounties, and Hackathons Accelerate Product Learning
A practical note on turning community energy into shared learning without treating contributors as free research infrastructure.
Internal Tools for High-Leverage Teams: Reduce Busywork, Increase Focus
Why the quiet tools behind a team often decide whether people can think clearly, act responsibly, and do their best work.
Design Systems That Ship Faster: From Pattern Library to Product Velocity
A practical view of design systems as shared infrastructure for trust, accessibility, speed, and calmer product work.
Platform Localization for Global Growth: Beyond Simple Translation
Why entering a new market means learning its trust signals, platform habits, language rhythms, and ordinary user expectations.
How to Build a CRO + UX Experimentation System That Compounds
A field note on replacing random optimization tricks with a learning loop that respects users and still improves conversion.
Accessibility as a Growth Advantage: A Practical WCAG Roadmap
Why accessibility is not decoration or compliance theatre, but the condition that lets more people participate in a digital service.
The AI-Powered Web Experience Playbook for Modern Product Teams
A practical note on turning AI from a feature announcement into a web experience people can understand, trust, and actually use.
WordCamp Asia 2024 in Taipei: Accessibility Is Interaction Design at Event Scale
A field note from WordCamp Asia 2024 in Taipei on how conferences, captions, venue design, food, movement, and open-source community become interaction design.
WordCamp Asia 2024 at Taipei International Convention Center made the interface visible at several scales: a stage, a screen, live captions, a city, and a community trying to coordinate itself.
A WordCamp Asia 2024 plenary stage in Taipei with a large projected slide, bilingual captions, and the #WCAsia sign in front.
A backdated opinion note from years of hackathons, Product Hunt links, startup communities, and event-led learning on what these rooms are actually good for.
From World Cleanup Day and open waste maps to Green Filter, a backdated archive note on sustainability as an interaction-design problem.
A personal archive note on Sao Tome, Lusophone Africa, cultural infrastructure, film, music, diplomacy, and why some places keep shaping the work.
Data Visualization Was the Humane Part of AI
An opinionated archive note on why the old data-visualization habit of making complexity visible should be treated as essential AI design, not a decorative afterthought.
Interaction Design Before AI Ate the Interface
An archive note from years of UX, accessibility, HCI, and product-craft links on why AI interfaces still need older interaction-design discipline.
A first-person field note from AI Frontiers 2017 in Santa Clara, before applied deep learning had fully settled into everyday product interfaces.
AI Frontiers 2017 framed the topic as applied deep learning. The room already felt practical: researchers, engineers, founders, and product people were trying to work out what this technology would become outside papers and demos.
A speaker on stage at AI Frontiers 2017 in Santa Clara, with the event backdrop and audience visible.
A backdated archive note on film, transmedia, documentary, and why stories are not content sitting on top of products but one of the ways people enter systems.